A frustrated contractor on the left, a proud contractor closing a deal from google ads

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A real estate agent billboard advertisement

How would you fix this billboard in 3 steps?

Add an offer
The current message from the billboard does not make it obvious what they are selling.
This confuses the reader, a confused reader does nothing.
We could have: "Your Home Sold Quick, Guaranteed"

Change the image.

The current image does not appeal to the ideal audience. The billboard should display the ideal dream of selling the home to be a home.

Make the Phone Number Bigger.
It should be easy to know who to call. Making this bigger will make it obviouse.

What 2 things do you see wrong with this ad?

Make the offer clearer.

Not everyone knows what a trenchless sewer solution is. The ad should speak the same language as the ideal client. This means they should be able to understand what your ad is saying.

Speak on the benefit, why should the audience care?

The audience is only concerned about themselves. What is in it for them? Why should they care about your service?

What is the one change that will turn this ad into a goldmine?

Add an offer.
The customer needs to understand what the next step is. Make this easy for the audience and tell them explicitly what they should do next. We could say contact us for a Free Estimate or something like that.

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We critique real ads to show you how to improve performance and drive results. Simple, actionable insights for better advertising.

See How Simple Tweaks Turn Ads Into Leads

Why Small Tweaks Can Drive Big Results

Real Ads, Real Feedback

Contact ProfResults Marketing

We critique real ads to show you how to improve performance and drive results.

Simple, actionable insights for better advertising.