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Writer's picturePROFRESULTS MARKETING

What is Google My Business? AKA Google’s Free Money Generator

A contactor being excited with money coming in from their phone

Google wants you to make more money. They want your company to be successful. The more successful a company is, the more likely they are to spend money on advertising.


The reality is that most companies will not get to this point. Most small businesses remain small, rely on referrals, and stay stagnant.


How do you grow past this point?

Simple: Get More Customers.


Google understands this and wants to help small businesses grow. By helping businesses grow, Google benefits as well. More successful businesses are more likely to invest in Google's advertising platforms.


To create this growth, Google has created a free tool available to every business owner: Google My Business. This free tool is your golden ticket to more leads, more calls, and more growth—all without paying for ads.


Do you know how to use Google My Business?


We have helped countless amount of business owners leverage this tool to generate free leads. Keep reading, we are going to tell you everything we know.


What is a Google My Business Page?

Google Search displaying google my business results

A Google My Business Page is the key to being shown on Google Maps and Google Local Searches. You will be at the top of Google search results when someone searches for your service in their city. This is an important step in growing your business.


A Google My Business Page will display your:

  • Business Name

  • Business Phone Number

  • Business Photos or Videos

  • Business Website

  • Business Reviews.


This will allow your future customers to contact you directly. Everyone in your city now has your digital business card.


Now the catch……how will it cost you to run this page?

Everything that provides value must have a cost right?


Well, Google is nice enough to provide this platform to users free of charge. This means that every single lead that comes in from your Google My Business Page, is a free lead.


The First Step in Getting Your Business Online

A google search displaying google map results for a google business profile

How do small companies obtain leads? The majority obtain leads from referrals, a sign on their car, or maybe from lead generation platforms. This marketing strategy may work…..but that is why these companies remain small.


How do growing companies obtain leads?

They have an online digital presence with marketing funnels generating quality leads. A Google My Business Profile is the first step in getting your business online and transforming your small business into a growing business.


When someone is looking for a solution to their problem they go to Google. These Google-generated leads are more likely to convert into a sale as they are actively trying to solve their problem.


You have probably done a search such as “Plumber Near Me” and seen a list of 3 businesses populate on as a Google Map result. These businesses all have a Google My Business Page, which is how they can be displayed on your search.


Let’s shift this idea into the context of your business for the service you provide. A potential customer has a problem that your service can resolve.


They go on Google and search for “Electrician Near Me”, BOOM they get results. They find your Google My Business Page and give you a call. But how do you make your profile stand out from others?


How to Make Your Google My Business Profile Perfect

A bad Google My Business Profile is like not having one at all. Nobody will click on it or call you. The customer needs to be convinced that you are the best provider of that service. Your profile needs to stand out from the crowd and tell the customer we are the best company for you.


Make sure your business description, phone number, and hours are correct and easy to understand. A clear and accurate profile will help you attract more customers and avoid losing potential business. If your business page is confusing or looks untrustworthy you will lose the customer to a competitor. Let us not lose leads, lost leads = lost money.


Free Advertising On Your Google My Business Profile

A google my business profile displaying google posts

A Google My Business Profile allows you to create and publish posts. These posts show up when your page is displayed on a customer Google search. Think of these posts as a mini-ad for your business. Leverage these posts to help you generate more leads and boost your online visibility.


Use Visuals to Showcase Your Work


Pictures and videos can help you make a great first impression. It is highly recommended that you upload videos and photos of your service. By adding high-quality photos and videos of your projects to your Google My Business profile, you can show potential customers what you’re capable of.


This will also show Google that you are active and will post your page to the top. This will help you stand out from the competition and attract more business.


Get More Customers by Asking for Reviews

A contractor shaking hands with a client and receiving a 5 star google review

The more reviews Google My Business Profile has, the more trust that a customer will have in your service. Positive reviews can help build trust and credibility with potential customers. Google will also rank your page higher for searches than your competitors.


These reviews will also display your social proof of work. When you complete a job, ask your customers to leave a review on your Google My Business profile. More reviews can help you rank higher in search results and attract more business.


More Happy Customers = More Leads = More Money!


Start Making More Money!

Making money is much easier when you use Google’s Free Money Generator.

This is the first step in growing your business and making more money with online marketing.


It is important to maintain, nurture, and capitalize on this to ensure the money machine works smoothly.


Remember, this is a powerful tool to help you grow your business. By following these tips, you can start generating more leads and increasing your revenue.

A GMB tree that shows branches with money

Get a Free Google My Business Guide:

And if you’re ready for the next step in getting more clients using Google My Business, download our free guide here:


P.S.

If you want us to look at your Google My Business Profile or Marketing Plan to see what we could do for you, get in touch here:


 

Google My Business Article Sources:

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